Practical Patient Care

Why Practical Patient Care is the first choice for clinicians.

Practical Patient Care is a leading online and print publication that focuses on providing valuable information and insights on the latest developments in medical technology and patient care. With a readership that includes healthcare professionals, clinicians, and key decision-makers in the healthcare industry, Practical Patient Care offers an ideal platform for companies to showcase their products and services.

The publication covers a wide range of topics related to healthcare and patient care, including medical technology, diagnostics, treatment options, patient safety, Wound care, Infection Prevention/Control and healthcare policy. Through in-depth articles, case studies, and interviews with industry experts, Practical Patient Care provides readers with up-to-date and insightful information on the latest trends and innovations in healthcare.

Overall, Practical Patient Care is an essential resource for healthcare professionals, clinicians, and anyone involved in the healthcare industry. With its focus on providing valuable information and insights on the latest developments in medical technology and patient care, the publication is an ideal platform for companies to showcase their products and services, build brand awareness, and engage with a highly targeted audience of healthcare professionals and decision-makers.

Expert opinion from Industry Partners

Practical Patient Care is proud to be affiliated with a number of industry-leading bodies and associations. With the shared objective of educating the healthcare

Market we have featured key opinion pieces from the following associations:

European Wound Management Association
British In Vitro Diagnostics Association
World Union of Wound Healing Societies
European Society of Clinical Microbiology and Infectious Diseases

Association of Molecular Pathology
National Institute for Health and Care Excellence
World Health Organisation
European Radiology Society

Vol. 1 2024

• How metagenomic next-generation sequencing can help diagnose patients • The potential of synthetic protein switches for diagnostics applications • Latest research on the benefits of conservative oxygen therapy for patients • Recent research and development on hydrogels for wound care • Expert opinions on electrical stimulation to aid wound healing

Vol. 2 2023

New strategies for overcoming biofilms on wounds to deliver antibiotics. Advances in monitoring could be key to tackling the rate of heart disease. How surgeons could one day operate from 3,000km away from their patients. Soft materials that enable brain monitoring for neurological disease diagnosis. Expert opinion on infection control in hospitals throughout the pandemic

Vol. 1 2023

How proteins could tell us key information about disease processes. Harvard Wyss founder Don Ingber tells us about his sepsis treatment device. A new pathway to improve the care of diabetic foot ulcers. Research into finding a blood-borne biomarker for Alzheimer's disease. The evolution of trauma surgery with urgent care expert Stephen Bush.

Vol. 2 2022

Using bacteriophages to diagnose diseases caused by bacteria. The latest research on treating septic shock, and why more might be less. Promising methods for assessing a negative margin in cancer surgery. Monkeypox, its risk profile and how outbreaks can be controlled. The problem of toxicity in immunotherapy and how it might be overcome.

Vol. 1 2022

Using artificial intelligence to diagnose patients more accurately. How advanced imaging techniques could make brain surgery safer. What's in the pipeline for treating patients with heart failure? The changes in infection control made to reduce the spread of Covid-19. The potential benefits of smart wound care devices in the clinic.

Vol. 2 2021

The use of antimicrobial susceptibility testing to stop the increasing prevalence of antibiotic resistant diseases. How physicians cared for chronic wounds remotely during the pandemic. The benefits and costs of surgical ORs going hybrid. Overcoming the limitations of PCR testing with new methods. How pulse oximeters have a racial bias that can be deadly.

Vol. 1 2021

How liquid biopsies can speed up diagnosis and improve cancer treatment. Covid-19 and the ongoing threat of antimicrobial resistance. The feeling on the critical care wards that have borne the brunt of the pandemic. Strategies for identifying and dealing with wound biofilms. What does AI mean for the future of surgery?

2024 Audience:

We continue to invest heavily in the circulation of Practical Patient Care and have created a highly engaged subscription base, and then a wider multimedia audience to ensure an industry-leading circulation.

Copies will be sent by name to key decision-makers in the healthcare industry, which will generate a projected readership of approximately 65,000 (publisher’s survey), accounting for the majority of purchasing activity in the healthcare industry. The journal is audited by the ABC yearly.

Geo Splits

Job Functions

Type of Organisation

Level of Purchasing Involvement

Representative job titles

Hospital Managers, Directors
Procurement Managers
Microbiologists
Lab Managers, Directors, Researchers, Chief Scientist
Heads of Nursing, ICU / CC, OR, CSSD

Ward Doctors, Nurses
Primary Care Physicians
Wound Care specialists
Tissue Viability Nurses
Chief Surgeons

Diabetologists
Heads of Infection Control
Clean room managers

Newsletter:

Each week the Practical Patient Care newsletter is sent out to 20,000 digital subscribers. Covering the latest news and technologies for the healthcare sector, like the magazine, the newsletter aims to monitor the full patient journey. The newsletter recipients also receive the latest digital version of the magazine also.

We manage the ‘Practical Patient Care’ page on LinkedIn which is a specialist network clinical healthcare professionals. With daily posts and updates, as well as the latest industry data, it is a great way to engage the sector.

Distribution

Practical Patient Care offers some of the most comprehensive editorial coverage for the healthcare sector.

Our main focuses for 2024 are:

Genomic sequencing in diagnostics
Identifying pathogens in sepsis treatments
Infection control in the surgical suite
Biofilm challenges in chronic wound treatment
Advancements in remote surgery
Cardiovascular arrhythmia monitoring

Diabetic foot ulcers
Blood tests for early Alzheimer diagnosis
Virtual reality training for surgical procedures
Infection prevention strategy in light of COVID-19
Chronic wound management
Benefits of early diagnosis in Oncology

Past and present contributors include:

Diagnostics:

Dr Christoph Borchers, Segal Cancer Proteomics Centre
Donald Ingber, Harvard University
Michael Super, Wyss Institute
Matthew Binnicker, Mayo Clinic

Wound Care:

Sebastian Probst, European Wound Management Association
Dr Marco Meloni, University of Tor Vergata
Dr Jose Luis Lazaro-Martines, Complutense University of Madrid
Dr Marissa Carter, Strategic Solutions

Operating Room Technology:

Dr Sarah Blair, University of California
Dr Philip Chen, University of Texas Health Sciences Centre
Anders Perner, Rigshospitalet, University of Copenhagen

Patient Care:

Stephen Bush, Advanced Trauma Life Support European Association
Dr Anees Chagbar, Yale School of Medicine
Neill Adhikari, University of Toronto

Infection Control:

Dr Hilary Babcock, BJC Healthcare
Erica Susky, Infection Control Practitioner Toronto
Professor Wafaa El-Sadr, Columbia University
Professor David Heymann, London School of Hygiene and Tropical Medicine