German pharmaceutical company Bayer has teamed with UK-based AI-enabled digital health solutions provider Salus Optima to help people with their healthy ageing process.
The partnership aims to improve self-care by providing precision health solutions to help consumers better understand and make informed decisions about their health and lifestyle.
The collaboration will leverage Salus Optima’s consumer application and Bayer’s global footprint, along with its consumer health portfolio and expertise.
It will provide consumers with personalised, data-driven information through mobile applications, including tips, recommendations, and motivation to help achieve their individual lifestyle goals.
Bayer consumer health division chief marketing and information officer Patricia Corsi said: “There has never been a better time for our business to support consumer self-care.
“As the global population ages and we enter an era where many born today will live past 100 years old, understanding and taking action on ageing, supported by data and science, is an exciting investment from us to our consumers.
“With the integration of products, platforms, and devices powered by AI, we put self-care front and centre for the people we serve with our business.”
Salus Optima is engaged in developing digital engagement products that deliver holistic nutrition and lifestyle recommendations for a healthy life, work, and play.
The company leverages its unique software and advanced science and data to empower, educate and motivate people to take control over their health and wellbeing.
Its consumer application will provide an AI-enabled view of the impact of its consumers’ lifestyle choices and related challenges in addressing their health and wellness targets.
Bayer’s partnership with Salus Optima follows its recent alliance with UK-based diagnostic testing company Hurdle, focused on Hurdle’s saliva-based biological age test.
The insights provided by the test encourage using Salus Optima’s digital application to define individual lifestyle goals as part of their healthy ageing journey.
Salus Optima CEO Rodrigo Jesus said: “We are thrilled to be working with an iconic consumer health brand such as Bayer. This allows us to accelerate time to market, expand our reach and help those who will truly benefit from precision health technologies. Our partnership will address two major global trends in consumer health: personalization and self-care.”
