Why Practical Patient Care is the first choice for clinicians.
Practical Patient Care is a leading online and print publication that focuses on providing valuable information and insights on the latest developments in medical technology and patient care. With a readership that includes healthcare professionals, clinicians, and key decision-makers in the healthcare industry, Practical Patient Care offers an ideal platform for companies to showcase their products and services.
The publication covers a wide range of topics related to healthcare and patient care, including medical technology, diagnostics, treatment options, patient safety, Wound care, Infection Prevention/Control and healthcare policy. Through in-depth articles, case studies, and interviews with industry experts, Practical Patient Care provides readers with up-to-date and insightful information on the latest trends and innovations in healthcare.
Overall, Practical Patient Care is an essential resource for healthcare professionals, clinicians, and anyone involved in the healthcare industry. With its focus on providing valuable information and insights on the latest developments in medical technology and patient care, the publication is an ideal platform for companies to showcase their products and services, build brand awareness, and engage with a highly targeted audience of healthcare professionals and decision-makers.
Expert opinion from Industry Partners
Practical Patient Care is proud to be affiliated with a number of industry-leading bodies and associations. With the shared objective of educating the healthcare market. We have featured key opinion pieces from the following associations:
- European Wound Management Association
- British In Vitro Diagnostics Association
- World Union of Wound Healing Societies
- European Society of Clinical Microbiology and Infectious Diseases
- Association of Molecular Pathology
- National Institute for Health and Care Excellence
- World Health Organisation
- European Radiology Society
2024 Audience:
We continue to invest heavily in the circulation of Practical Patient Care and have created a highly engaged subscription base, and then a wider multimedia audience to ensure an industry-leading circulation.
Copies will be sent by name to key decision-makers in the healthcare industry, which will generate a projected readership of approximately 65,000 (publisher’s survey), accounting for the majority of purchasing activity in the healthcare industry. The journal is audited by the ABC yearly.
Geo Splits
Job Functions
Type of Organisation
Level of Purchasing Involvement
Representative job titles
- Hospital Managers, Directors
- Procurement Managers
- Microbiologists
- Lab Managers, Directors, Researchers, Chief Scientist
- Heads of Nursing, ICU / CC, OR, CSSD
- Ward Doctors, Nurses
- Primary Care Physicians
- Wound Care specialists
- Tissue Viability Nurses
- Chief Surgeons
- Diabetologists
- Heads of Infection Control
- Clean room managers
Newsletter:
Each week the Practical Patient Care newsletter is sent out to 20,000 digital subscribers. Covering the latest news and technologies for the healthcare sector, like the magazine, the newsletter aims to monitor the full patient journey. The newsletter recipients also receive the latest digital version of the magazine also.
LinkedIn
We manage the ‘Practical Patient Care’ page on LinkedIn which is a specialist network clinical healthcare professionals. With daily posts and updates, as well as the latest industry data, it is a great way to engage the sector.
Distribution
Practical Patient Care offers some of the most comprehensive editorial coverage for the healthcare sector.
Our main focuses for 2024 are:
- Genomic sequencing in diagnostics
- Identifying pathogens in sepsis treatments
- Infection control in the surgical suite
- Biofilm challenges in chronic wound treatment
- Advancements in remote surgery
- Cardiovascular arrhythmia monitoring
- Diabetic foot ulcers
- Blood tests for early Alzheimer diagnosis
- Virtual reality training for surgical procedures
- Infection prevention strategy in light of COVID-19
- Chronic wound management
- Benefits of early diagnosis in Oncology
Past and present contributors include:
Diagnostics:
- Dr Christoph Borchers, Segal Cancer Proteomics Centre
- Donald Ingber, Harvard University
- Michael Super, Wyss Institute
- Matthew Binnicker, Mayo Clinic
Wound Care:
- Sebastian Probst, European Wound Management Association
- Dr Marco Meloni, University of Tor Vergata
- Dr Jose Luis Lazaro-Martines, Complutense University of Madrid
- Dr Marissa Carter, Strategic Solutions
Operating Room Technology:
- Dr Sarah Blair, University of California
- Dr Philip Chen, University of Texas Health Sciences Centre
- Anders Perner, Rigshospitalet, University of Copenhagen
Patient Care:
- Stephen Bush, Advanced Trauma Life Support European Association
- Dr Anees Chagbar, Yale School of Medicine
- Neill Adhikari, University of Toronto
Infection Control:
- Dr Hilary Babcock, BJC Healthcare
- Erica Susky, Infection Control Practitioner Toronto
- Professor Wafaa El-Sadr, Columbia University
- Professor David Heymann, London School of Hygiene and Tropical Medicine