Pristine Surgical, a medical device firm focused on endoscopy, has selected AcuityMD’s commercial intelligence platform to launch its Summit single-use arthroscope.
Pristine Surgical has already initiated a limited market release of the Summit.
Following this initial phase, the company has partnered with AcuityMD to facilitate a full-scale launch targeting ambulatory surgery centres (ASCs).
Summit, a first-of-its-kind technology, secured US Food and Drug Administration (FDA) clearance in January 2023.
The single-use surgical arthroscope combines a 4K single-use surgical arthroscope with cloud-based software, Pristine Connect, to deliver a high-definition image.
ASCs surgeons have found that Summit addresses challenges like minimising the risk of repairs and failures that could disrupt surgical schedules.
Pristine Surgical required in-depth insights into this market to craft an effective go-to-market strategy.
AcuityMD’s data-driven platform provided valuable information by identifying surgeons with the highest arthroscopic volume and key opinion leaders.
This enabled Pristine Surgical to introduce Summit to the broader market quickly and effectively, highlighting priority opportunities for its sales team.
AcuityMD CEO and co-founder Michael Monovoukas said: “Pristine Surgical is bringing an important medical innovation to the market and we are proud to help get their tech-enabled, single-use arthroscopes into as many surgeons’ hands as possible.”
Pristine Surgical’s single-use endoscope eliminates the need for costly equipment purchases and avoids hidden costs related to maintenance and sterilisation.
In addition, AcuityMD’s platform will support Pristine Surgical’s sales and marketing as they prepare to enter the laparoscopy and flexible endoscopy markets in 2025.
The platform helps them understand these new markets and develop an effective commercialisation strategy.
Pristine Surgical chief commercial officer Dave Carey said: “AcuityMD has been invaluable in helping us discover which surgeons are performing procedures, where they are being done, and identifying high-volume regions where we need to selectively hire more reps.
“The platform’s intuitive interface makes it easy to find granular data to support tactical outreach, as well as get a bird’s eye view to help make long-term strategic decisions for market expansion.”
